JS eBusiness

by Joomlashack


Marketing Analytics

Our marketing analytics solutions measurably increase marketing RoI and help marketers unravel hidden insights and bring more effectiveness and efficiency. Some of the solutions we offer include:

Market Mix Modeling

Marketing Mix Models (MMM) help in understanding which part of the marketing mix is working to increase the sales. Using MMM, improve effectiveness and efficiency of your marketing spends. Read More


Brand Metrics

Brand Metrics is a dashboard designed by marketing managers for brand and marketing managers. It has a visually compelling interface with built in trends and alerts. Brand Metrics is offered as managed service with responsibility of data extraction, updating and model maintenance. Read More


Portfolio Planning

Allocating marketing investments across brands in a portfolio by considering factors like traction, momentum, contribution, competitive intensity, halo and cannibalization, strategic role and responsiveness to marketing investments. Read More


Driver Analysis

Determining what drives brand preference and consequently sales. Driver analysis helps in drawing communication strategy and in identifying key competition to the brand. Read More


Category Forecast

Predicting the growth of the category with high predictive accuracy and with insights on what are the key drivers for growth of the category. Read More


Trade Promotion Planning

Analytics that helps in planning trade promotion for effectiveness and efficiency. Read More


Need further information?. Please do contact us and we will get back to you within 2 business days